Prioritizing the user's primary action through intentional use of visual hierarchy and data visualization. Led to increase in user retention.
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Market/Competitor Research
Wireframes
Visual/UI Design
Design Systems
Developer Handoff
UX/UI Designer
Team of five: Designers, Product Manager, Developer
An early stage build for an e-commerce company on a mission to connect local wholesalers and retailers. I drove the research and design efforts for the user's first impressions: Home and About pages and onboarding for retailers and wholesalers.
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Market/User Research
Wireframes
Visual/UI Design
Design Systems
Developer Handoff
UX/UI Designer
Team of five: Designers, Product Manager
Clarified business offerings and redesigned website for seasoned fitness coach
Project Duration: 4 weeks
Platform built: Wix Studio
Page views increased by 150% within four weeks of redesign, 80% from unique visitors.
Expanded business offerings and visibility for a hormone health and fitness coach
Project Duration: 8 weeks
Platform built: Squarespace
Page views are up 59% from November 2023 and newsletter form sign-ups increased 86% since the initial November site launch.
Features: appointment scheduling, treatment plan assignments, and client portal with treatment plan follow-along
Quick actions that support quick turnaround times between clients
End-to-end project; interviewed and tested with massage therapists and clients
Features: Calendar, Tasks, and Project Management integrations, conversational timer setup, daily suggested time blocking
Organize and share: tag by category or project, export work times for record-keeping
10-day project: part of the 70Rad design challenge